Behind the
Blueprint.
Real conversations about the financial architecture behind purpose-driven businesses. Hosted by Oneida Franco.
For founders building
the real thing.
Honest conversations with the artists, creators, cultural leaders, athletes, and entrepreneurs we've worked alongside — about money, structure, and the long game of building a business that lasts.
If you've ever Googled "how do other founders actually pay themselves" at 1am — this is your podcast.
Blueprint
Subscribe everywhere.
Episodes drop on the same morning across every platform. Pick the one you live in.
What we'll get into.
A running list of questions we keep coming back to — the ones founders, artists, and athletes ask us privately, asked here in the open.
- 01Pricing your work without underselling it.
- 02Cash flow when income arrives in waves.
- 03Multi-entity structures founders actually use.
- 04What investors really want to see before a term sheet.
- 05Building a finance team without a CFO budget.
- 06Cross-border life: US, DR, PR, and beyond.
Want a topic
covered?
Drop a note — we read every email and a lot of them become episodes.
Email the show
A Resonat(8) Studios production, presented by Franco Blueprint under license.
Behind the Blueprint is owned by Franco Blueprint Partners and used by Franco Blueprint Inc. for publication and audience growth.
© 2026 Franco Blueprint Partners. All rights reserved.